Kentucky Fried Chicken (KFC) Digital, Case study PHONE STACK by Director's Think Tank, Proximity Malaysia

PHONE STACK
The Digital Advert titled PHONE STACK was done by Director's Think Tank, Proximity Malaysia advertising agencies for Kentucky Fried Chicken (KFC) in Malaysia. It was released in Dec 2013.
Advertising campaign for Kentucky Fried Chicken (KFC)

Kentucky Fried Chicken (KFC): PHONE STACK

Brand
Kentucky Fried Chicken (KFC)
Media
Digital, Case study
Released
December 2013
Posted
December 2013
Market
Malaysia
Industry
Fast food, Mobile applications
Agency
Proximity Malaysia
Executive Creative Director
Tan Chee Keong
Art Director
Tan Chee Keong
Director
Maurice Noone
Art Director
Martin Ng
Associate Creative Director
Martin Ng
Copywriter
Adam Chan
Associate Creative Director
Adam Chan
Director
Jelise Chung
Art Director
Carina Teo
Associate Creative Director
Carina Teo
Copywriter
Ferhan Faidzan
Agency
Director's Think Tank
Director
Maurice Noone
Director
Jelise Chung

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
MOBILE LOTUSMOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLSSILVER
DIRECT LOTUSMOBILE MARKETINGSILVER
PROMO LOTUSBEST USE OF GAMES, INCL. SWEEPSTAKES, CONTESTS, PRIZE-DRAWSBRONZE
MEDIA LOTUSBEST USE OF MOBILEGOLD
Spikes Asia, 2014
DirectPRODUCT/SERVICE: CONSUMER SERVICESGold Spike
DirectUSE OF DIRECT MARKETING: USE OF OTHER DIGITAL SOLUTIONS IN A DIRECT CAMPAIGNSilver Spike
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO: OTHER DIGITAL SOLUTIONS IN A PROMOTIONAL CAMPAIGNSilver Spike
Promo & ActivationPROMO & ACTIVATION: PRODUCT/SERVICE: FAST MOVING CONSUMER GOODSBronze Spike

Credits & Description:

SUB CATEGORY : MOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLS
COMPANY ENTERING : BBDO PROXIMITY MALAYSIA, KUALA LUMPUR
ENTRY TITLE : PHONE STACK
BRAND : KFC BRAND
ADVERTISER : KFC
ADVERTISING AGENCY : BBDO & PROXIMITY MALAYSIA, KUALA LUMPUR
EXECUTIVE CREATIVE DIRECTOR : TAN CHEE KEONG
ASSOCIATE CREATIVE DIRECTOR : ADAM CHAN/CARINA TEO/MARTIN NG
COPYWRITER : ADAM CHAN/MANDY CHOCK/FERHAN FAIDZAN
ART DIRECTOR : TAN CHEE KEONG/ALVIN HO/MARTIN NG/...

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