Kentucky Fried Chicken (KFC) Digital, Case study PHONE STACK by Director's Think Tank, Proximity Malaysia
Kentucky Fried Chicken (KFC): PHONE STACK
Awards:
| Asia Pacific Advertising Festival (AdFest) 2014 | ||
|---|---|---|
| MOBILE LOTUS | MOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLS | SILVER |
| DIRECT LOTUS | MOBILE MARKETING | SILVER |
| PROMO LOTUS | BEST USE OF GAMES, INCL. SWEEPSTAKES, CONTESTS, PRIZE-DRAWS | BRONZE |
| MEDIA LOTUS | BEST USE OF MOBILE | GOLD |
| Spikes Asia, 2014 | ||
| Direct | PRODUCT/SERVICE: CONSUMER SERVICES | Gold Spike |
| Direct | USE OF DIRECT MARKETING: USE OF OTHER DIGITAL SOLUTIONS IN A DIRECT CAMPAIGN | Silver Spike |
| Promo & Activation | PROMO & ACTIVATION: USE OF PROMO: OTHER DIGITAL SOLUTIONS IN A PROMOTIONAL CAMPAIGN | Silver Spike |
| Promo & Activation | PROMO & ACTIVATION: PRODUCT/SERVICE: FAST MOVING CONSUMER GOODS | Bronze Spike |
Credits & Description:
SUB CATEGORY : MOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLS
COMPANY ENTERING : BBDO PROXIMITY MALAYSIA, KUALA LUMPUR
ENTRY TITLE : PHONE STACK
BRAND : KFC BRAND
ADVERTISER : KFC
ADVERTISING AGENCY : BBDO & PROXIMITY MALAYSIA, KUALA LUMPUR
EXECUTIVE CREATIVE DIRECTOR : TAN CHEE KEONG
ASSOCIATE CREATIVE DIRECTOR : ADAM CHAN/CARINA TEO/MARTIN NG
COPYWRITER : ADAM CHAN/MANDY CHOCK/FERHAN FAIDZAN
ART DIRECTOR : TAN CHEE KEONG/ALVIN HO/MARTIN NG/CARINA TEO
AGENCY PRODUCER : HONG NYOK HWA/JAN TEOH/SANDRA DUARETE/JACKIE CHONG
CLIENT SERVICE : JOHN TEOH/MARLO ONGPIN
INTERACTIVE DESIGNER : WAN YIN SIAN
PRODUCTION COMPANY : DIRECTORS THINK TANK SDN BHD, KUALA LUMPUR
DIRECTOR : MAURICE NOONE/JELISE CHUNG
PRODUCTION PRODUCER : AMAR FHAIRUZ/PAT SINGH
SOUND PRODUCTION COMPANY : CANANG STUDIO SDN BHD, KUALA LUMPUR
PRODUCTION DESIGNER : JAMES VOON/LIAN EE WERN
DIGITAL PRODUCER : CHEOK KAY KUAN
PROGRAMMER : MIKE LAENO
FILM DIRECTOR : MAURICE NOONE/JELISE CHUNG
URL OF THE ENTRY : http://thework.com.my/kfcphonestack