Kentucky Fried Chicken (KFC) Digital, Case study PHONE STACK [video] by Director's Think Tank, Proximity Malaysia

The Digital Advert titled PHONE STACK [video] was done by Director's Think Tank, Proximity Malaysia advertising agencies for Kentucky Fried Chicken (KFC) in Malaysia. It was released in Dec 2013.

Kentucky Fried Chicken (KFC): PHONE STACK [video]

Released
December 2013
Posted
December 2013
Market
Executive Creative Director
Art Director
Art Director
Associate Creative Director
Copywriter
Associate Creative Director
Director
Art Director
Associate Creative Director
Copywriter
Director

Awards:

Asia Pacific Advertising Festival (AdFest) 2014
MOBILE LOTUSMOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLSSILVER
MOBILE LOTUSMOBILE MARKETINGSILVER
DIRECT LOTUSMOBILE MARKETINGSILVER
PROMO LOTUSBEST USE OF GAMES, INCL. SWEEPSTAKES, CONTESTS, PRIZE-DRAWSBRONZE
MEDIA LOTUSBEST USE OF MOBILEGOLD
One Show 2014
InteractiveMobile Applications/Sites / Branded GamesSilver Pencil
Branded EntertainmentMobile / Branded ContentSilver Pencil
Spikes Asia, 2014
Branded Content & EntertainmentLIVE EXPERIENCEBronze Spike
DirectPRODUCT/SERVICE: CONSUMER SERVICESGold Spike
DirectUSE OF DIRECT MARKETING: USE OF OTHER DIGITAL SOLUTIONS IN A DIRECT CAMPAIGNSilver Spike
Promo & ActivationPROMO & ACTIVATION: USE OF PROMO: OTHER DIGITAL SOLUTIONS IN A PROMOTIONAL CAMPAIGNSilver Spike
Promo & ActivationPROMO & ACTIVATION: PRODUCT/SERVICE: FAST MOVING CONSUMER GOODSBronze Spike

Credits & Description:

SUB CATEGORY : MOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLS
COMPANY ENTERING : BBDO PROXIMITY MALAYSIA, KUALA LUMPUR
ENTRY TITLE : PHONE STACK
BRAND : KFC BRAND
ADVERTISER : KFC
ADVERTISING AGENCY : BBDO & PROXIMITY MALAYSIA, KUALA LUMPUR
EXECUTIVE CREATIVE DIRECTOR : TAN CHEE KEONG
ASSOCIATE CREATIVE DIRECTOR : ADAM CHAN/CARINA TEO/MARTIN NG
COPYWRITER : ADAM CHAN/MANDY CHOCK/FERHAN FAIDZAN
ART DIRECTOR : TAN CHEE KEONG/ALVIN HO/MARTIN NG/CARINA TEO
AGENCY PRODUCER : HONG NYOK HWA/JAN TEOH/SANDRA DUARETE/JACKIE CHONG
CLIENT SERVICE : JOHN TEOH/MARLO ONGPIN
INTERACTIVE DESIGNER : WAN YIN SIAN
PRODUCTION COMPANY : DIRECTORS THINK TANK SDN BHD, KUALA LUMPUR
DIRECTOR : MAURICE NOONE/JELISE CHUNG
PRODUCTION PRODUCER : AMAR FHAIRUZ/PAT SINGH
SOUND PRODUCTION COMPANY : CANANG STUDIO SDN BHD, KUALA LUMPUR
PRODUCTION DESIGNER : JAMES VOON/LIAN EE WERN
DIGITAL PRODUCER : CHEOK KAY KUAN
PROGRAMMER : MIKE LAENO
FILM DIRECTOR : MAURICE NOONE/JELISE CHUNG
URL OF THE ENTRY : http://thework.com.my/kfcphonestack