L'Oreal Digital, Case study Make Up Genius Virtual Mirror [video] by McCann Paris
The Digital Advert titled Make Up Genius Virtual Mirror [video]
was done by McCann Paris advertising agency for L'Oreal in France. It was released in Feb 2015.
L'Oreal: Make Up Genius Virtual Mirror [video]
Brand
Media
Released
February 2015
Posted
February 2015
Market
Industry
Agency
Creative Director
Creative Director
Copywriter
Production Agency
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| MOBILE | CRAFT: USER EXPERIENCE | BRONZE |
| MOBILE | CREATIVE USE OF TECHNOLOGY: AUGMENTED MOBILE EXPERIENCE | GOLD |
| MOBILE | MOBILE APPLICATIONS: PRODUCTS | SILVER |
| DIRECT | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS | SILVER |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF NEW TECHNOLOGY IN A DIRECT MARKETING CAMPAIGN | SILVER |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF MOBILE MARKETING | GOLD |
| BRANDED CONTENT AND ENTERTAINMENT | BRANDED ENTERTAINMENT: ORIGINAL BRANDED DIGITAL OR SOCIAL MEDIA | GOLD |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: FAST MOVING CONSUMER GOODS (NOT INCLUDING FOOD & DRINKS) | SILVER |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF CUSTOMER IN-STORE EXPERIENCE | GOLD |
| Clio Awards 2015 | ||
| Branded Entertainment | Product/Service: Digital | Silver |
| Direct | Product/Service: Digital | Silver |
| Digital | Product/Service: Apps | Gold |
| LIA (London International Awards), 2015 | ||
| The NEW | Brand Technology | Gold Winner |
| Non-Traditional | Experiential | Bronze Winner |
| Eurobest Awards, 2015 | ||
| Branded Content & Entertainment | Original Branded Digital or Social media | Bronze Eurobest |
| Direct | Direct Marketing: Digital & Social: Use of Mobile Marketing | Bronze Eurobest |
| Direct | Product & Service: Fast Moving Consumer Goods | Bronze Eurobest |
| Media | Product & Service: Fast Moving Consumer Goods | Gold Eurobest |
| Promo & Activation | Product & Service: Fast Moving Consumer Goods | Silver Eurobest |
| Media | Media: Digital & Social: Use of Mobile Devices | Gold Eurobest |
| Mobile | Mobile Applications | Silver Eurobest |
| Promo & Activation | Digital & Social: Use of Digital Advertising in a Promotional Campaign | Silver Eurobest |
| Direct | Craft: Customer Journey | Bronze Eurobest |
| Cristal Festival, 2015 | ||
| Brand Entertainment & Content | Best use or integration of digital or social media | Sapphire (Silver) |
| Digital & Mobile | Mobile Applications | Cristal (Gold) |
| Digital & Mobile | Virtual Reality & Augmented Reality | Cristal (Gold) |
| Grand Prix Stratégies du Brand Content 2015 | ||
| Applications | Applications mobiles et tablettes | Prix |
| D&AD Awards, 2016 | ||
| Digital Marketing | Digital Tools & Utilities | Wood Pencil |
| Mobile Marketing | Mobile Apps | Yellow Pencil |
| New York Festival 2016 | ||
| Avant-Garde / Innovative | Avant-Garde / Innovative: Product & Services | Grand Prize Award |
| Avant-Garde / Innovative | Mobile Marketing: Products | Grand Prize Award |
| Avant-Garde / Innovative | Mobile Marketing: Products | First Prize Award |
| Media | Best Use Of Media: Digital: Interactive Applications | First Prize Award |
| One Show, 2016 | ||
| Ux / Ui | - | Best in Discipline |
| Ux / Ui | Consumer - Mobile / Utility | Gold Pencil |
| Direct | Consumer - Digital / Mobile | Gold Pencil |
| Mobile | Consumer - Applications & Sites / E-Commerce | Gold Pencil |
| Mobile | Consumer - Use of Technology / Augmented Reality | Gold Pencil |
| Mobile | Consumer - Use of Technology / Product & Mobile Integration | Bronze Pencil |
| One Show Entertainment | Consumer - Gaming & Mobile / Branded Mobile | Gold Pencil |
| Ux / Ui | Consumer - Mobile / User Experience | Merit |
| International ANDY Awards 2016 | ||
| Ecommerce | Cosmetics | Gold |
| Ecommerce | Creative Technology | Gold |
| AICP Next Awards 2016 | ||
| Mobile | - | The Winner |
Credits & Description:
Title: Make up Genius
Alternative Title: Makeup Genius Apps
Title: Make Up Genius Virtual Mirror
Makeup Genius
Client: L'oréal Paris
Agency: Mccann Paris 2015
ENTRANT COMPANY: MCCANN PARIS
Digital Account Manager: Charlotte de NERCY(McCANN Paris / Beauty Team)
Senior Art Director: Claire BESANÇON(McCANN Paris / Beauty Team)
Global Vice President of Digital R&I Incubator: Guive BALOOCH(L'Oréal)
Creative Director: Maïté WINTERNHEIMER(Mc...
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