Agency: CCCP-McCann Nicaragua
Client: LOTO Nicaragua
General Creative Director: Wilbert Carmona
Creative Director: Carlos Roberto Cuadra
Creatives: Camilo Guadamuz, José Medina and Alejandra Cano
Account Manager: Luis Cuadra
Media Director: Vladimir Espinoza
Client approval: Rolando Sevilla
Synopsis:
National Lotto of Nicaragua pays national bus fare for a day to promote new electronic version of the game.
Created by CCCP-McCann, the ca...