Client: Lotus
Agency: Serviceplan
Advertising Agency: Serviceplan China
Chief Creative Officer: Chong Kin
Associate Creative Director: Sun Zhen
Copywriter: Ai Yu
Art Directors: Song Sijia
Published: March 2020
Country: China
Synopsis:
The „Dont‘ drink and drive“ Lotus print ads were launched on social media, Weibo and Wechat as social posters. During the spring festival in Chinese culture, drinking alcohol is usually part of f...