Mazda: The Sound of Tomorrow

Credits & Description:

Brand: Mazda
Media: Online
Category: Automotive
Agency: These Days
Geo: Belgium
Mazda: The Sound of Tomorrow
See the work at https://soundoftomorrow.be/en
The Schorre in Boom in Belgium will once again provide the setting for Tomorrowland and this year the popular festival is pleased to greet Mazda as one of its partners. To put this collaboration in the spotlight, Mazda and These Days came up with a unique project: The Sound of Tomorrow is a track performed by drifting on an enormous ‘vinyl record’ with a Mazda MX-5, using infrared mapping technology.
See the work at https://soundoftomorrow.be/en
Advertising Agency: These Days, Antwerp, Belgium
Creative Director: Sam De Volder
Art Director: Gertjan De Smet
Copywriter: Tomas Van Loon
Illustrator: Jeroen Michiels