McDonald's: Graduation 2020 - The Flowers of Evil

Credits & Description:

Advertising Agency: Leo Burnett, Milan, Italy
Creative Director: Nicoletta Zanterino
Senior Copywriter: Maria Chiara Alegi
Junior Copywriter: Francesca Amadasi
Junior Art Director: Sonia Montella
Head Of Client Services: Acsinia Messina
Senior Account Manager: Francesca Bertocco
Account Executive: Serena Giuliani
Strategic Project Manager: Simona Ventrella
Community Manager: Federica Doria
Head Of Planning: Ilaria Fruscio
Senior Strategic Planner: Ornella Vittorioso
Country: Italy
Published: June 2020
Country: Italy
Synopsis:
In June, Italian high school seniors were about to face the final exams before graduation. On the occasion McDonald’s Italy delivered a social campaign targeted to students who were cramming for finals – and needed a tasty break when hunger began to be felt.