Country: UK
Client: McDonald’s
Agency: The Marketing Store, London, UK
Executive Creative Director: Sav Evangelou
Published: 21st March 2018
Synopsis:
Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive brand affinity and engagement across McDonald’s restau...