Mecanoo Architects Digital, Design & Branding Zaans Medical Centre Healing Environment, 1 by Silo

Zaans Medical Centre Healing Environment, 1
The Digital Advert titled Zaans Medical Centre Healing Environment, 1 was done by Silo advertising agency for Mecanoo Architects in Netherlands. It was released in Oct 2016.

Mecanoo Architects: Zaans Medical Centre Healing Environment, 1

Released
October 2016
Posted
October 2016
Agency
Creative Director

Awards:

D&AD 2017
Graphic DesignWayfinding & Environmental GraphicsYellow Pencil
The ADC Annual Awards 2017
DesignEnvironmental / Retail / Restaurant / Office - SeriesGold Cube
DesignIllustration / Wildcard - SeriesGold Cube
DesignIllustration / Wildcard - SeriesDesignism

Credits & Description:

Agency: Silo
Client: Mecanoo Architects
Animation: Jan Roelof de Vries
Architect: Ellen van der Wal
Architectural Studio: Mecanoo Architects
Project Manager: Sjanet Benschop
Creative Agency: Silo
Designer: Sjoerd Koopmans
Creative Director: Rene Toneman
Description:
Our purpose with the project is to develop a distinct environment experience for patients and visitors of the new Zaans Medical Centre, which contributes positively to recovery.
The outcome includes two years of illustrative work, a wayfinding system and 3,500 m2 of hand-drawn illustrations scattered throughout the hospital walls, glass facades, light boxes and elevators. A solution which fully integrates with the architecture, supporting the orientation in the building and providing positive distraction.