Mediamarkt Digital, Case study The rabbit race [video] by Ogilvy & Mather Frankfurt
The Digital Advert titled The rabbit race [video]
was done by Ogilvy & Mather Frankfurt advertising agency for Mediamarkt in Germany. It was released in Jun 2015.
Mediamarkt: The rabbit race [video]
Brand
Media
Released
June 2015
Posted
June 2015
Market
Executive Creative Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| MEDIA | USE OF MEDIA: USE OF BRANDED CONTENT & SPONSORSHIP | GOLD |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: RETAIL, E-COMMERCE & RESTAURANTS | SILVER |
| DIRECT | PRODUCT & SERVICE: RETAIL & E-COMMERCE, INCLUDING RESTAURANTS | BRONZE |
| BRANDED CONTENT AND ENTERTAINMENT | BRANDED ENTERTAINMENT: INTEGRATED CAMPAIGN LED BY CONTENT PLATFORM | GOLD |
| BRANDED CONTENT AND ENTERTAINMENT | BRANDED ENTERTAINMENT: NON-FICTION: TV & BROADCAST | BRONZE |
| Clio Awards 2015 | ||
| Direct | Product/Service: Other | Bronze |
| Engagement/Experiential | Product/Service: Events | Bronze |
| LIA (London International Awards), 2015 | ||
| Digital | Retail | Bronze Winner |
| Branded Entertainment | Experiential/Live Events | Silver Winner |
| Branded Entertainment | Trans-Media | Silver Winner |
| Eurobest Awards, 2015 | ||
| Branded Content & Entertainment | Integrated Campaign led by Content Platform | Silver Eurobest |
| Media | Product & Service: Travel, Leisure & Retail (incl. e-commerce & restaurants) | Gold Eurobest |
| Media | Use Of Media: Use of Branded Content & Sponsorship | Grand Prix |
| Media | Integrated Campaign: Use of Integrated Media | Gold Eurobest |
| Promo & Activation | Integrated Campaign: Integrated Campaign led by Promo & Activation | Gold Eurobest |
| Promo & Activation | Use of Promo & Activation: Use of Broadcast in a Promotional Campaign | Silver Eurobest |
| Cristal Festival, 2015 | ||
| Brand Entertainment & Content | Best use or integration of experiential events | Sapphire (Silver) |
| Brand Entertainment & Content | Best use of innovative distribution channels | Emerald (Bronze) |
| D&AD Awards, 2016 | ||
| Digital Marketing | Integrated Digital Campaigns | Wood Pencil |
| Media | Use of Integrated Media | Graphite Pencil |
| Media | Use of Branded Content | Wood Pencil |
| New York Festival 2016 | ||
| Creative Marketing Effectiveness | Creative Marketing Effectiveness: Branded Entertainment | First Prize Award |
| Ame Awards, 2016 | ||
| use of discipline | integrated (mixed media) | AME Gold Medallion |
| use of medium | guerrilla / alternative media | AME Gold Medallion |
| products & services | corporate | AME Gold Medallion |
| use of discipline | corporate image | AME Silver Medallion |
| One Show, 2016 | ||
| Direct | Consumer - Digital / Websites, Microsites & Banners | Merit |
| Cross-Platform | Consumer - Experiential Advertising / Events & Competitions | Merit |
| Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic | Bronze Pencil |
| Mobile | Consumer - Advertising on Mobile Devices / Banners | Merit |
| Cannes Lions 2016 | ||
| Creative Effectiveness | - | Silver Lion |
| ADCE Awards 2016 | ||
| Promotions & New Media | Promotions | Gold |
| Festival of Media Global Awards 2016 | ||
| MEDIA | Best Entertainment Platform | Gold |
| Eurobest Awards 2016 | ||
| Creative Effectiveness | Creative Effectiveness | Trophy |
Credits & Description:
Media: Media Markt Germany
Media: Online
Category: Retail services
Agency: Ogilvy
Geo: Germany
Media Markt Germany: The rabbit race
Advertising Agency: Ogilvy & Mather Advertising, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Felix Fenz
Creative Directors: Nico Ammann, Sascha Dudic
Art Directors: Nico Ammann, Constantin Camesasca, Sebastian Kamp, Joschka Wolf, Hendrik Frey, Tobias Ostry, Mark...
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![Mediamarkt: Rabbit Race [image] Digital Advert by Ogilvy & Mather Frankfurt](https://fcdn.me/7a0/23d/mediamarkt-rabbit-race-image-8aa2425d0a83fe2e1753e34e32.jpg?h=260 "Rabbit Race [image]")
![Mediamarkt: The rabbit race [video] [alternative version] Digital Advert by Ogilvy & Mather Frankfurt](https://fcdn.me/5fc/fca/mediamarkt-the-rabbit-race-video-9900a157599f6cb9736c732e2d.jpg?h=260 "The rabbit race [video] [alternative version]")
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