Mercedes-AMG: Mercedes-AMG

Credits & Description:

Media: Interactive
Category: Automotive
Client: Mercedes-Benz SA
Agency: Net#work BBDO, Johannesburg
Country: South Africa
Chief Creative Officer: Mike Schalit
Director: Steven Tyler
Director: Kyle Jacobson
Executive Creative Director: Brad Reilly
Art Director: Steven Tyler
Copywriter: Kyle Jacobson
Brand Representative: Selvin Govender
Editor: Ryan Paikin
Cinematography: Kyle Jacobson, Steven Tyler
Film Production Company: Flare
Media Agency: ByDesign Communications
Strategist: Michael Blunden
Published: March 2018
Synopsis:
We wanted to get South Africans to celebrate the one thing AMGs are most notorious for, that majestic growl. So Instead of making ads, we made a series of unbranded content videos that did just that. And instead of posting them from AMG's owned media channels, we kept the integrity of the content, and we seeded these unbranded videos on popular South African Facebook groups.