Caples Awards, 2013 | ||
---|---|---|
Campaigns | Integrated campaign | Bronze |
Campaigns | Launch campaign | Bronze |
Campaigns | Promotional/activation effort | Silver |
Direct Mail & Print | Print collateral, non-mail | Finalist |
Other Media | Ambient/Guerrilla marketing | Bronze |
Agency: Lavender*
Client: Metro St James
Executive Creative Director/Art Director/Designer: Marco Eychenne
Copywriter: Danielle White
Art Director: Jerome Gaslain
Digital Creative Director: Karl Reynolds
Creative Technologist: Donald Martinez
When French Bistro chain Metro St James opened up shop in downtown Sydney, it had a challenge. The target customers were busy city dwellers who already had favorite coffee shops. How to get them to stop in at Metro ...