Metro Trains Digital, Viral Dumb Ways To Die, 16 by McCann Erickson Melbourne

Dumb Ways To Die, 16
The Digital Advert titled Dumb Ways To Die, 16 was done by McCann Erickson Melbourne advertising agency for Metro Trains in Australia. It was released in Jun 2013.
Advertising campaign: Metro: Dumb Ways to Die

Metro Trains: Dumb Ways To Die, 16

Brand
Metro Trains
Media
Digital, Viral
Released
June 2013
Posted
June 2013
Market
Australia
Industry
Public Transport, Mass Transit
Agency
McCann Erickson Melbourne
Copywriter
John Mescall
Art Director
Pat Baron
Producer
Cinnamon Darvall

Awards:

Cannes Lions 2013
Direct LionsBest Use of Digital Direct Marketing; Social Media & Viral MarketingGold
Direct LionsBest Integrated Campaign Led by Direct MarketingGrand Prix
Direct LionsUse of Media; Best Use of Branded Content & SponsorshipGold
Media LionsUse of Media; Best Use of Social MediaSilver
Cyber LionsDigitally Led Integrated Campaign; Best Digitally Led Integrated CampaignGold
Cyber LionsViral Advertising; Viral MarketingGold
Cyber LionsOnline Video; VideoGold
PR LionsSectors & Services; Corporate ResponsibilityGrand Prix
PR LionsTechnique; Best Use of Social MediaGold
Spikes Asia 2013
DirectPublic Service, Charity & Fund RaisingGold
MediaPublic Service, Charity & Fund RaisingGold
DirectBest Use of Other Digital Platforms in a Direct CampaignGold
MediaBest Use of Social Media MarketingSilver
PRBest Use of Social MediaGold
PRNon-CorporateGold

Credits & Description:

Type of entry: Best Use of Digital Direct Marketing
Category: Social Media & Viral Marketing
Advertiser: METRO TRAINS
Product/Service: METRO TRAINS
Agency: McCANN MELBOURNE, AUSTRALIA
Executive Creative Director: John Mescall (McCann)
Creative Director: Pat Baron (McCann)
Group Account Director: Adrian Mills (McCann)
Senior Account Director: Alec Hussain (McCann)
Copywriter: John Mescall (McCann)
Senior Account Manager: Tamara Broman (M...

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