Metro Trains Digital, Viral, Case study Dumb Ways To Die, 31 by McCann Erickson Melbourne
The Digital Advert titled Dumb Ways To Die, 31
was done by McCann Erickson Melbourne advertising agency for Metro Trains in Australia. It was released in May 2013.
Metro Trains: Dumb Ways To Die, 31
Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Copywriter
Art Director
Producer
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Cyber Lions | Craft; Animation | Silver |
Credits & Description:
Type of entry: Craft
Category: Animation
Advertiser: METRO TRAINS
Product/Service: METRO TRAINS
Agency: McCANN MELBOURNE, AUSTRALIA
Executive Creative Director: John Mescall (McCann)
Creative Director: Pat Baron (McCann)
Group Account Director: Adrian Mills (McCann)
Senior Account Director: Alec Hussain (McCann)
Copywriter: John Mescall (McCann)
Senior Account Manager: Tamara Broman (McCann)
Strategy: Adrian Mills (McCann)
S...
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