Metro Trains Digital, Viral Dumb Ways To Die, 6 by McCann Erickson Melbourne

Dumb Ways To Die, 6
The Digital Advert titled Dumb Ways To Die, 6 was done by McCann Erickson Melbourne advertising agency for Metro Trains in Australia. It was released in Feb 2013.

Metro Trains: Dumb Ways To Die, 6

Released
February 2013
Posted
February 2013
Market
Copywriter
Art Director

Awards:

Asia Pacific Advertising Festival (AdFest) 2013
INTERACTIVE LOTUSBest Use of ViralGOLD
INTERACTIVE LOTUSBest Art DirectionBRONZE

Credits & Description:

Sub Category : Best Use of Viral
Company Entering : McCann, Melbourne
Entry Title : Dumb Ways to Die
Brand : Metro Trains
Advertiser : Metro Trains
Interactive/Advertising Agency : McCann, Melbourne
Executive Creative Director : John Mescall
Creative Director : John Mescall/Pat Baron
Copywriter : John Mescall
Art Director : Pat Baron
Agency Producer : Mark Bradley
Animator/Special Effects : Julian Frost
Planner : Adrian Mill...

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