Metsä Wood Digital, Case study Plan B – City Above The City by Hasan Motion

The Digital Advert titled Plan B – City Above The City was done by Hasan Motion advertising agency for Metsä Wood in Finland. It was released in Jul 2016.

Metsä Wood: Plan B – City Above The City

Released
July 2016
Posted
July 2016
Market
Copywriter
Creative Director
Producer

Credits & Description:

Urban populations will grow by a staggering 2.5 billion people by 2020, and urbanisation is outpacing the ability to build affordable and sustainable living space. Wood construction is the best way to battle climate change and house a growing urban population. Wood, however, is a misunderstood alternative to concrete and steel even among professionals. Metsä Wood s main product, Kerto LVL (Laminated Veneer Lumber), is light, fast and green with multiple uses and benefits in construction. It is t...

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