Mexican Red Cross Digital, Case study SOS by Grey Sao Paulo

The Digital Advert titled SOS was done by Grey Sao Paulo advertising agency for Mexican Red Cross in Brazil. It was released in Jun 2015.

Mexican Red Cross: SOS

Released
June 2015
Posted
June 2015
Market
Creative Director
Creative
Production Agency
Producer

Awards:

Cannes Lions, 2015
MOBILEMESSAGING CAMPAIGNS: MOBILE MESSAGINGSILVER
MEDIAMEDIA: DIGITAL & SOCIAL: USE OF MOBILE DEVICESBRONZE
PROMO AND ACTIVATIONPROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF DIGITAL ADVERTISING IN A PROMOTIONAL CAMPAIGNGOLD
CANNES LIONS HEALTH 2015
HEALTH AND WELLNESSB: EDUCATION & SERVICES: FUNDRAISING & ADVOCACYBRONZE
PHARMAA: COMMUNICATIONS TO HEALTHCARE PROFESSIONALS: EDUCATION & SERVICESSILVER
CANNES LIONS INNOVATION 2015
CREATIVE DATACREATIVE DATA: CREATIVE BUSINESS DATA STRATEGYGOLD

Credits & Description:

Brand: Red Cross/ Mexican Red Cross
Media: Online
Category: Public interest
Agency: Grey
Geo: Brazil
Mexican Red Cross: SOS
Advertising Agency: Grey Brasil
Chief Creative Officer: Rodrigo Jatene
Creative Director: Federico Russi
Creatives: Pedro Rocha, Fabio Barbato
Account Team: Sylvia Panico
Producers: Natacha Veiga, Renata Ruas, Ian Inglez
Digital Production: Studio Manga
Production House: Stage 25
Executive P...

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