Client: Microsoft
Brand: Mixer
Media: Digital
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Art Director: Austin DeJonge
Copywriter: Bri Hand
Management Supervisor: Bryant Marcia
Account Supervisor: Devina Hardatt
Sr. Account Executive: Kevin John
Asst. Account Executive: Armando Melendez
Sr. Producer: Christine Gomez
Sr. Digital Producer: Eryn Lovich
Media Mob
Director: Brig White
Producer: Leslie Owens
Mixer
Interactive Lead - Richard Fox
Synopsis:
[Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show]
Mixer, Microsoft's next gen live game streaming service is changing one-way streaming forever by making it so viewers get to watch and interact with their favorite streams.
To celebrate the launch of this new streaming service, on May 25th, 2017, we took one of the oldest ways to celebrate – fireworks – and gave it a modern update: Mixer interactivity.
Mixer put the viewer behind the controls of a fireworks show in real life. The whole show was streamed live on Mixer, making it so viewers didn't just watch the fireworks show anymore. They orchestrated the whole shebang from start to finish.
Through a panel of interactive buttons, viewers were able to choose colors, shapes, and sizes of fireworks. As the community members spent Sparks (Mixer’s interactive currency), their names and Spark contribution appeared in a real time ticker to show that the community collectively launched the fireworks. Our co-hosts, Chloe and Morgan, interacted with the community responding to their comments in the fast-paced chat making for a truly interactive show.
In total there were over 4.3 million Sparks spent to set off 11 waves of fireworks that night. There was so much excitement on the channel that it was hard for our hosts and fireworks to even keep up.