Myer Digital Six Second Sale, 1 by Clemenger BBDO Melbourne
The Digital Advert titled Six Second Sale, 1
was done by Clemenger BBDO Melbourne advertising agency for Myer in Australia. It was released in Jul 2017.
Myer: Six Second Sale, 1
Brand
Media
Released
July 2017
Posted
March 2020
Market
Industry
Agency
Awards:
| Caples Awards 2018 | ||
|---|---|---|
| Digital B to C | - | Bronze |
Credits & Description:
Agency: Clemenger BBDO Melbourne
CLIENT Myer
MEDIA Six Second Sale
COUNTRY Australia
DATE OF CAMPAIGN 2 June 2017
BACKGROUND
Australian retailers are struggling to breathe life into their traditional sales events. Stocktake Sales, Boxing Day Sales, and End of Financial Year Sales are all in decline.
Customers have sales fatigue. Because we live in an ‘always-on-sale’ global marketplace and at any given moment, a retailer somewhere is on sale. Getting a d...
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