Media: Interactive
Category: Other
Client: Netsafe
Agency: DDB New Zealand
Country: New Zealand
Synopsis:
DDB New Zealand has teamed up with Netsafe, New Zealand's independent online safety organisation, to design, build and launch an AI weapon against scammers: Re:scam. The new artificially intelligent (AI) email assistant has been rolled out at a critical time - with cybercrime costing New Zealand hundreds of millions of dollars per year. Re:scam works by oc...