Nike: Nike Color Your Airmax, 5

Credits & Description:

Agência: R/GA
Anunciante: Nike Argentina
CD: Mariano Jeger,
VP Executive Creative Director SS LATAM.
Bruno Ropu Rovagnati SVP, Managing Director, LATAM
Mariano Jeger, VP Executive Creative Director SS LATAM.
Guillermina Ortiz, Sr. Content Producer.
André Pires, Design Director.
Clara Torres Zabaleta, Sr. Strategist.
Victoria Mallea, Associate Strategist.
Florencia Pereyra, Executive Client Services Director
Mariano Defelipe, Associate Director, Client Services.
Tim Farr, Executive Production Director;
Natalia Sturla, Producer;
AD: André Pires, Design Director.

Synopsis (ENG):
To celebrate their Airmax 30th aniversary, Nike created a four model’s special edition. But because fans were even more thant the pair of shoes hat were released, we launched Color Your Airmax. The purpose was that people could create their own Airmax, using Instagram Stories in an innovative way: by coloring them on their cellphones and then sharing them. This initiative had a big success on social networks and for a few days they colapsed with Airmax designed by the users.

Synopsis (original):
Para festejar los 30 años del lanzamiento de las Airmax, Nike lanzó una edición especial de 4 modelos. Pero, como los fanáticos eran muchos más que los pares que teníamos, lanzamos Color your Airmax. La idea consistió en colorear las Airmax usando Instagram Stories de una manera muy novedosa: Pintando las Nike en sus celulares y compartiendolas en sus redes. Luego elegimos los mejores diseños y los ganadores accedieron a sus Airmax. La iniciativa explotó en redes sociales que, por unos días, se llenaron de Nike Airmax diseñadas por los usuarios.