Nike: Nike Enjoy The Air [image] 1

Credits & Description:

Agency: R/GA
Advertiser: Nike Argentina
CD: Mariano Jeger, VP Executive Creative Director SS LATAM.
CW: Christian Leal, Copywriter
Designer: Federico Gonzalez, Experience Designer Director;André Pires, Design Director.
AD: Sebastian Higueret, Visual Designer
Bruno Rovagnati SVP,
Managing Director, LATAM Mauro Gonzalez,
Executive Technology Director. Andrés Pagella,
Technology Director, Applied Sciences. Ignacio Tischelman,
Technology Lead, Mobile Platforms. Nicolas Schteinschraber,
Sr. Software Engineer. Josefina Marfil,
Executive Content Producer Rosario Picard,
Content Producer. Sebastian Higueret,
Visual Designer. Ana Bartolini,
Jr. Visual Designer. Diego Levi,
Creative Director. Christian Leal,
Copywriter. Clara Torres Zavaleta,
Sr. Strategist. Florencia Pereyra,
Exec. Client Services Director Mariano Defelipe,
Associate Director, Client Services. Tim Farr,
Executive Production Director; Daniel Grané,
Executive Producer. Ignacio Isasi, Producer;

English Synopsis:
In order to celebrate new Vapormax’s launch, we created an interactive installation based in the biggest recent Nike innovation: a 100% full of air sole, without any other support material.This is why we produced a physical 10 feet long sole, suspended in the air of the Nike’s flagship store. Through leap users could freely control it with their hands moves. It was exhibited for a whole month in the biggest Nike store of LATAM.

Original Synopsis
Para celebrar el lanzamiento de la nueva Vapormax, creamos una instalación interactiva basada en la innovación más grande de Nike de los últimos años: una suela 100% rellena de aire, sin ningún otro material de soporte. Para esto recreamos una suela física de 3 metros de largo, suspendida en el aire en el flagship store de Nike y a través de leap, los usuarios podían controlarla libremente con el movimiento de sus manos.