Organic Doggie Treats: The Butt Sommelier Instagram 1

Credits & Description:

Media: Interactive
Category: Household, garden & pets
URL: https://www.instagram.com/butt...
Client: Organic Doggie Treats, Inc.
Agency: Innocean Worldwide
Country: United States of America
Creative Director: Kiran Koshy
Copywriter: Brandon Poole
Art Director: Miranda Jacobucci
Art Director: Stan Chow
Synopsis:
Organic Doggie Treats and INNOCEAN Worldwide created this Instagram campaign titled, “The Butt Sommelier.” Organic Doggie Treats are truly small batch organic dog treats, with a distinct Southern California vibe, meant for only the most enlightened dogs. With the tagline, “For The Enlightened Pooch,” Organic Doggie Treats’ knows that enlightened dogs that don’t just sniff other dogs, they write about them, and describe them, just as a wine critic would about wine. The campaign, created exclusively for Instagram, features the critical reviews of customers’ dogs by the main spokes-pug for the brand, who belongs to the company’s founder. It can be found via the Instagram handle @buttsommelier.