Parkinson's NSW Digital Parkipsum’s, 4 by Wunderman Thompson, Sydney, Australia

Parkipsum’s, 4
The Digital Advert titled Parkipsum’s, 4 was done by Wunderman Thompson, Sydney, Australia advertising agency for Parkinson's NSW in Australia. It was released in Apr 2020.
Advertising campaign for Parkinson's NSW

Parkinson's NSW: Parkipsum’s, 4

Brand
Parkinson's NSW
Media
Digital
Released
April 2020
Posted
April 2020
Market
Australia
Industry
Public awareness
Agency
Wunderman Thompson, Sydney, Australia

Credits & Description:

Client: Parkinson’s NSW
Agency: Wunderman Thompson
Advertising Agency: Wunderman Thompson, Sydney, Australia
Published: April 2020
Country: Australia
Synopsis:
Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection.