Category: Non-Alcoholic Drinks
Media: Digital
Brand: Pepsi
Agency: BBDO
Geo: Egypt
Advertising Agency: Impact BBDO, Cairo, Egypt
President / Chief Creative Officer: Hussam Moro
Managing Director: Roni Chamcham
Executive Creative Director: Ahmed El Keiy
Senior Copywriter: Wael Khairy
Copywriters: Omar Osman, Alaa Khalil, Ezz Tarek
Group Account Director: Aref Fakhoury
Account Manager: Salma Shahin
Planning Director: Noor Hassanein
Strategic Planner: Hend Ghorab
Head of Content / Social Media: Rula El Kaliouby
Agency Producer: Emad El Tayeb
Art Director: Mohamed Gaber
Director: Haisam Abu Samra
Production House: The Talkies
Founder of Talkies: Sherif Fareed
Senior Producer: Khaled Zaki
Post-Production: Tariq Ali
Published: June 2017
Synopsis:
Smartphones tend to hijack our presence amongst family and friends. So the only way to watch PepsiCo’s newest Ramadan campaign, is in a gathering with two other individuals. Creating the first mobile multi-screen ad, turning the usual individualistic use of mobile phones into a collectivistic/social experience.
The content features the story of 4 friends who one-by-one left their phones to enjoy the real world instead of the digital one. This was narrated through a song by Egypt’s most popular actor, Sameer Ghanem – An icon of family entertainment, loved by all generations. The ad ends with an inspiring reality-check making viewers realize that they are now actually all together, and to leave their phones as is, and continue enjoying time with other another.