Pepsi Digital, DM, Case study Rechazados [spanish image] by We Believers

Rechazados [spanish image]
The Digital Advert titled Rechazados [spanish image] was done by We Believers advertising agency for Pepsi in United States. It was released in Jan 2017.
Advertising campaign for Pepsi

Pepsi: Rechazados [spanish image]

Brand
Pepsi
Media
Digital, DM, Case study
Released
January 2017
Posted
January 2017
Market
United States
Industry
Soft Drinks, Fast food
Agency
We Believers
Creative Director
Percy Bustos
Executive Creative Director
Patricio Elfi
Creative Director
Santiago Luna Lupo

Awards:

El Ojo Festival 2017
Promo y ActivaciónPosicionamientoOro
DirectoMejor Acción Generadora de Fidelidad Y/o Construcción de MarcaPlata
ContenidoAudiovisual / Hasta 3 MinutosPlata

Credits & Description:

Geo: Argentina
Brand: Burger King Argentina
Original Title: Rechazados
Agency: We Believers
Anunciante/Advertiser: Pepsi / Burger King
Diretor de criação/Creative Director: Gustavo Lauria (Cco);
Patricio Elfi (Ecd);
Santiago Luna Lupo (Cd);
Percy Bustos (Cd)
Produtor da agência/Agency Producer: Alejandro Falduti
Redator/Editor: Santiago Luna Lupo, Gustavo Lauria
Atendimento/Attendance: Jose Quijano, Juliana Patino, Juan Cano
Produtora de som/Sound Production: Noted Sound Design
Outros créditos:
Music – Papamusic;
Post/online- Casa Kiev;
3d Animation – Casa Kiev;
Digital Acct Dire – Ana Lopez;
Agency Coordinator – Lupita Alvarez;
Editor – Federico Peretti / Diego Panich
Diretor de Arte/Art Director: Patricio Elfi, Percy Bustos
Sinopse:
We collected testimonies of real people who were rejected at Coke and McDonald’s castings because they didn’t fit with the perfect advertising stereotypes.