Campaign name: Up Up Hippo
Registrant: Deloitte Digital CE
Brand name: PepsiCo
Designer: Dominik Jankowski
Client account director manager: Iza Zajfert
Director: Maciej Kozlowski
Art Director: Magdalena Drozdowska, Dominik Jankowski
Creative director: Michal Owczarek, Magdalena Drozdowska, Mateusz Ksiazek
Account Director / Manager: Irmina Kwasiuk
PR director: Magdalena Gronert
Copywriter: Mateusz Ksiazek
Digital creative: Michal Rygiel - Head of Digital Development, Tomek Sapinski - Senior Interactive Developer
Digital production: Mateusz Sokalszczuk - Senior Interactive Developer, Albert Czyzewski - Interactive Developer
Music: Kuba Pietrzak, Juice Studio
Other credits: Michal Jankowski - Web Developer
Creative idea explanation: Up Up Hippo is an educational program run by PepsiCo in Poland. Its goal is to encourage recycling and proper disposal of plastic containers. The program is based on a smartphone game, controlled by... a plastic bottle. By squeezing a plastic bottle kids make the titled Hippo move: pump up his flat tire, release balloons, make him sail and fly. All they have to do is squeeze a plain bottle, no other devices or connections needed. Recycling lessons took place in dozens of kindergartens and schools. And each game played means at least one properly crushed bottle.