Peugeot Digital, Case study #RCZRace by BETC
The Digital Advert titled #RCZRace
was done by BETC advertising agency for Peugeot in France. It was released in May 2014.
Peugeot: #RCZRace
Brand
Media
Released
May 2014
Posted
May 2014
Market
Industry
Agency
Copywriter
Creative Director
Production Agency
Awards:
| Kinsale Shark Advertising Festival 2014 | ||
|---|---|---|
| DIGITAL: INTERNATIONAL DIGITAL | Branded games | Bronze |
| Cristal Awards, 2014 | ||
| DIGITAL & MOBILE | BRANDED GAMES | EMERALD |
Credits & Description:
Brand: Peugeot
Media: Online
Category: Automotive
Agency: BETC
Geo: France
Peugeot France: #RCZRace
How do you prove to customers that a car is as fast as claimed? You challenge them to a race, the first ever Twitter race.
Advertising Agency: BETC Digital, France
Production Company: 60FPS
Account management: Ivan Beczkowski, Xavier Blairon, Florian Cuminal, Gabrielle De La Forest
Creative Director: Vincent Behaegel
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