Philips Digital, Case study The SENSEO Up App by Iris Amsterdam
The Digital Advert titled The SENSEO Up App
was done by Iris Amsterdam advertising agency for subbrand: Philips Senseo Up (brand: Philips) in Netherlands. It was released in Apr 2014.
Philips: The SENSEO Up App
Brand
Media
Released
April 2014
Posted
April 2014
Market
Agency
Creative Director
Copywriter
Credits & Description:
Brand: Philips
Media: Online
Category: Electronics & Technology
Agency: Iris
Geo: Netherlands
Philips Senseo Up / Douwe Egberts: The SENSEO® Up App
The new SENSEO® Up coffee machine has been designed for urban living spaces, and a new group of coffee lovers. We are talking to connected consumers who demand more and are spoilt for choice whilst on-line shopping. This gave us an opportunity to bring their digital world into the real world using Augmented Reality...
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