Plaza Vea Digital Billboard Dogs by J. Walter Thompson Lima

Billboard Dogs
The Digital Advert titled Billboard Dogs was done by J. Walter Thompson Lima advertising agency for Plaza Vea in Peru. It was released in May 2015.

Plaza Vea: Billboard Dogs

Media
Released
May 2015
Posted
May 2015
Market
Industry
Art Director
Photographer
Art Director
Copywriter
Executive Creative Director

Credits & Description:

Plaza Vea Supermarkets, one of the biggest supermarket chains in Peru, together with ASF, an important civil association that fights for animal rights in the country, selected a group out of the more than 6 million stray dogs that wander around in Peru and gave them a big opportunity: to work to find an owner. While they promoted the supermarket’s sales, they also promoted themselves. Inspired in the old advertising technique, “the sandwich man”, billboards were made and hung on the dogs. In the...

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