Plaza Vea Supermarkets, one of the biggest supermarket chains in Peru, together with ASF, an important civil association that fights for animal rights in the country, selected a group out of the more than 6 million stray dogs that wander around in Peru and gave them a big opportunity: to work to find an owner. While they promoted the supermarket’s sales, they also promoted themselves. Inspired in the old advertising technique, “the sandwich man”, billboards were made and hung on the dogs. In the...