Samsung Digital, Case study Pocket Patrol [english] by Leo Burnett Sydney

The Digital Advert titled Pocket Patrol [english] was done by Leo Burnett Sydney advertising agency for subbrand: Pocket Patrol (brand: Samsung) in Australia. It was released in Aug 2016.

Samsung: Pocket Patrol [english]

Released
August 2016
Posted
August 2016
Market
Creative Group Head
Creative Group Head
Executive Creative Director
Executive Creative Director
Production Agency

Awards:

One Show 2017
Cross-PlatformInnovation In Cross-platform: ExperientialMerit
Cross-PlatformExperiential: Augmented RealitySilver
Ux / UiMobile: UtilityBronze
Branded EntertainmentMobileMerit
Responsive EnvironmentsInnovation In Responsive EnvironmentsMerit
MobileUse Of Technology: Augmented RealitySilver
MobileApplicationsMerit
ADFEST 2017
Direct LotusBest Use Of TechnologySilver
Branded Content & Entertainment LotusBest Use Of ExperientialBranded Content
Direct LotusBest Use Of Mobile MarketingGold
Direct LotusField MarketingSilver
Media LotusBest Use Of MobileSilver
D&AD 2017
MediaUse of MobileWood Pencil
New York Festivals 2017
Mobile MarketingService: Use Of TechnologyThird Prize Award
Avant-Garde / InnovativeAvant-garde Discipline: MobileThird Prize Award
The ADC Annual Awards 2017
DigitalCraft in Digital: Use of Technology - SingleMerit
DigitalInteractive / Innovation - SingleBronze Cube
DigitalApps / GPS / Location Technology - SingleSilver Cube
LIA Awards 2017
Non-TraditionalExperientialBronze Winner
Lions Health 2017
Health And WellnessConsumer Products: Health & Wellness TechBronze Lion
Lions Innovation 2017
Creative DataCreative Data: Creative Data EnhancementBronze Lion
Creative DataCreative Data: Use of Real-time DataSilver Lion
Spikes Asia 2017
MediaUse Of MobileBronze Spike
Facebook Awards 2017
Global WinnersLoveThe Winners

Credits & Description:

Agency: Leo Burnett Sydney
Client: Samsung Australia
Global Chief Creative Officer: Mark Tutssel
Creative Group Head: Justin Carew & Iggy Rodriguez
Executive Producer: Laurent Marcus
Senior Integrated Producer: Julie Bourges
Lead Developer: Keong Seet
Head of Print: Adrian Jung
Senior Broadcast Producer: Rachel Devine
Client Services Director: Amanda Quested
Group Business Director: Rebecca Morton
Business Directors: Brendan Swans...

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