Caples Awards 2018 | ||
---|---|---|
Digital B to C | - | Bronze |
Agency: Los Goodfellas
CLIENT Prólogo
PRODUCT Prólogo Bookstore
MEDIA Tinder
COUNTRY Colombia
DATE OF CAMPAIGN February 2018
BACKGROUND
Bookstores all over the world are an endangered species and Colombia is no exception. Every day a bookstore dies at the hands of something that seems more entertaining: Netflix, HBO, Facebook, YouTube, Snapchat, Tinder, YouTube, Youporn. This has led to the average number of books a Colombian reads dropping to 1.2 books ...