Qantas Digital, DM, Case study Qantas Out Of Office Travelogue by The Monkeys

The Digital Advert titled Qantas Out Of Office Travelogue was done by The Monkeys advertising agency for Qantas in Australia. It was released in Sep 2016.

Qantas: Qantas Out Of Office Travelogue

Brand
Released
September 2016
Posted
September 2016
Market
Industry
Chief Creative Officer
Creative Director
Copywriter
Copywriter

Awards:

One Show 2017
Ux / UiWeb: UtilityMerit
Intellectual PropertyDigital ProductMerit
Branded EntertainmentUser-generated ContentMerit
Branded EntertainmentInnovation In Branded EntertainmentMerit
MobileUtilityMerit
Social MediaSocial Engagement: User-generated ContentMerit
Ux / UiInnovation In Ux / Ui: Single ChannelBronze
Ux / UiCross-channel: Digital Cross-channelMerit
Clio Awards 2017
Branded ContentProduct/Service: Digital/MobileSilver
Cannes Lions 2017
DirectSectors: Travel, Transport & LeisureBronze Lion
Facebook Awards 2017
Global WinnersWowThe Winners

Credits & Description:

Going on holiday? You can now transform your out of office auto reply email into a real-time travel journal, featuring photographs from your trip thanks to a new service from Qantas called ‘Out of Office Travelogue’.
Recognising that millions of bland Out Of Office emails are sent out everyday to unsuspecting colleagues and friends, Qantas’ new Out Of Office Travelogue endeavours to take the once mundane experience to a whole new level with an interesting and fun way to connect via an Inst...

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