Ravensburger Spieleverlag: Design & Branding

Credits & Description:

Brand LV PRASAD EYE INSTITUTE, WHO COLLABORATION CENTRE
Entrant SERVICEPLAN MUNCHEN
SERVICEPLAN Munchen, Germany Entrant Company
SERVICEPLAN Munchen, Germany Idea Creation
SERVICEPLAN HEALTH & LIFE Munchen, Germany Idea Creation
ORANGE SOUND Munich, Germany Additional Company
Alexander Schill SERVICEPLAN GROUP Global Chief Creative Officer
Tanja Jain Freelance Designer
Christoph Bohlender SERVICEPLAN HEALTH & LIFE GERMANY Creative Director
J Jackson SERVICEPLAN HEALTH & LIFE GERMANY Creative Concept
Franz Roeppischer SERVICEPLAN GROUP Creative Innovation Director
Lorenz Langgartner SERVICEPLAN GROUP Creative Innovation Director
Sven Hartmann SERVICEPLAN HEALTH & LIFE GERMANY Senior Art Director
Saurabh Kakade SERVICEPLAN GROUP Art Director
Pedro Gropo SERVICEPLAN GROUP Junior Art Director
Mike Rogers SERVICEPLAN HEALTH & LIFE GERMANY Creative Partner
Dennis Fritz SERVICEPLAN GROUP Senior Motion Designer
Dr. Anton Vipin Das LV Prasad Eye Institute Consultant, Comprehensive Ophthalmology Service
Dr. Beula Christy LV Prasad Eye Institute Head, Dr PRK Prasad Centre for Rehabilitation of Blind and Visually Impaired & Meera and L B Deshpande Centre for Sight Enhancement
Matthias Harbeck SERVICEPLAN GERMANY Creative Managing Partner Germany
Moni Pichlmayer ARRI Media - Creative Solutions Senior Producer
Markus Baburske ARRI Media - Creative Solutions Colorist
Chris Hirschhaeuser Freelance Producer

Synopsis
There are over 12 million blind and visually impaired people in India. Because of a lack of accessible/affordable braille learning tools only 5% ever receive an education.
Without an education, the vast majority of blind and visually impaired people end up poor and unemployed.
Existing braille learning tools are very expensive and are out of reach for most blind and visually impaired children in India. On the occasion that a child has access to these tools, they are typically not engaging or child-friendly.
Together with the L.V Prasad Eye Institute and Ravensburger, our objective was to provide blind and visually impaired children in impoverished situations a cost-effective, accessible and fun method of learning braille that would broaden their opportunities for education.
Outcome
Feedback from Indian institutions where Ravensburger has provided 3D-printers has been outstanding. The tactile nature of the puzzles allows the child to learn new braille words and discover the world in a rewarding manner that is relatively independent.
This “learning through play” concept boosts the child's creativity and motivates them to want to learn more.
• Millions of people motivated to support and donate to the Fittle project through Ravensburger in-packaging promotion
• Up to 50+ puzzles printed per day
• 2.5 million patients reached through the LVPEI Network
• Since it’s release Fittle
Execution
The expanding collection of Fittle puzzles covers the whole alphabet and each puzzle
was specially designed to provoke the imagination of the child.
A lot of care was taken to ensure that it would be impossible to incorrectly combine the puzzle pieces.
Ravensburger provided 3D-printers, funded by donations, to clinics and schools across India. This distribution method would enable the collection of puzzles to be continually updated and with just one 3D printer, thousands of models can be produced at only $0.5 material cost. Through Fittle, LVPEI can educate multiple more times with their budget.
The growing collection of Fittle puzzles was made available for free online, so that they could be printed at almost zero cost with 3D-printers provided by Ravensburger, all across India through the LVPEI network.
This was to ensure that Fittle puzzles would be directly accessible to the hands that needed them the most.
The project was promoted to the puzzle community and worldwide through online content and in-packaging promotion, which would reach millions of consumers.
Through these avenues millions of people around the world were made aware of Fittle, with direct appeals to support the project and make donations that would fund further 3D-printers.
Campaign Description
Existing braille learning tools are too expensive and inaccessible for the majority of India’s 12-million+ blind and visually-impaired people. Without access to braille learning tools only 5% of them receive an education.
Ravensburger, the worlds leading company for education toys and puzzles, partnered with the L.V. Prasad Eye Institute in India to develop Fittle, to offer braille literacy and education to Indias 2-million+ blind and visually-impaired children.
Fittle is an innovative toy that helps children to learn braille words and also discover the shapes that the words represent in a playful and rewarding manner.
The puzzles, designed by Ravensburger puzzle experts, are available online for free and can be 3D-printed anywhere at only material costs.
With donations sourced from the puzzle-community, Ravensburger provided 3D-printers, to clinics and schools across India, to ensure the puzzles reached the hands that need them the most.