Recreational Equipment (REI) Digital, Case study #Optoutside [video] by Venables Bell & Partners

The Digital Advert titled #Optoutside [video] was done by Venables Bell & Partners advertising agency for Recreational Equipment (REI) in United States. It was released in Jan 2016.

Recreational Equipment (REI): #Optoutside [video]

Released
January 2016
Posted
January 2016
Creative Director
Copywriter
Art Director
Production Agency

Awards:

D&AD Awards, 2016
DirectDirect Integrated CampaignsWood Pencil
Mobile MarketingIntegrated Mobile CampaignsWood Pencil
New York Festival 2016
Avant-Garde / InnovativeAvant-Garde / Innovative: Product & ServicesFirst Prize Award
Integrated/Mixed MediaIntegrated/Mixed Media: Products & ServicesGrand Prize Award
Integrated/Mixed MediaIntegrated/Mixed Media: Products & ServicesFirst Prize Award
MediaBest Use Of Media: Digital: Interactive ApplicationsThird Prize Award
Avant-Garde / InnovativeAvant-Garde / Innovative: Avant-Garde Discipline: IntegratedSecond Prize Award
Creative Marketing EffectivenessCreative Marketing Effectiveness: Use Of MediaSecond Prize Award
MediaBest Use Of Media: Direct & Collateral: Social Media & Viral MarketingThird Prize Award
DigitalDigital (Cyber) Communications: Banners And Rich Media: Products & ServicesThird Prize Award
LIA 2016
Integration-Grand LIA
Non-Traditional-Grand LIA
IntegrationMulti-platform CampaignGold Winner
Non-TraditionalExperientialGold Winner
Non-TraditionalGuerrilla MarketingGold Winner
Non-TraditionalRetailGold Winner
One Show, 2016
Cross-Platform-Best in Show
Cross-Platform-Best in Discipline
Cross-PlatformConsumer - Integrated Branding / Integrated BrandingGold Pencil
Cross-PlatformConsumer - Experiential Advertising / GuerillaGold Pencil
DirectConsumer - Digital / Social Media & Viral MarketingSilver Pencil
Public RelationsConsumer - Brands, Products & Services / Integrated CampaignSilver Pencil
Social MediaConsumer - Branded Social Campaign / Branded Social CampaignMerit
MobileConsumer - Applications & Sites / Social Networks / CommunityGold Pencil
Clio Awards 2016
DirectProduct/Service: Digital/MobileSilver
Engagement/ExperientialProduct/Service: GuerrillaGold
Engagement/ExperientialProduct/Service: GuerrillaGrand
Public RelationsProduct/Service: Special EventSilver
Public RelationsProduct/Service: Brand DevelopmentGold
Public RelationsProduct/Service: Brand DevelopmentGrand
Public RelationsProduct/Service: Corporate ImageSilver
Public RelationsProduct/Service: Employee RelationsSilver
Cannes Lions 2016
Titanium-Grand Prix
DirectCampaign: Integrated Campaign led by DirectGold Lion
DirectSectors: Retail, e-Commerce, Restaurants & Fast Food ChainsGold Lion
Promo And ActivationSectors: Retail, e-Commerce, Restaurants & Fast Food ChainsGrand Prix
DesignDigital & Interactive Design: Social EngagementSilver Lion
PRCampaign: Integrated Campaign led by PRSilver Lion
PRPractices & Specialisms: Media RelationsBronze Lion
CyberWeb Campaign: Retail, e-Commerce, Restaurants & Fast Food ChainsGold Lion
IntegratedIntegrated: Integrated CampaignGold Lion
Promo And ActivationCampaign: Integrated Campaign led by Promo & ActivationGold Lion
ADC Annual Awards 2016
INTEGRATED-Gold
DIGITALDIGITAL EXPERIENCES: GUERRILLAGold
AICP Next Awards 2016
Integrated Campaign-The Winner
D&AD Impact 2016
Community-White Pencil

Credits & Description:

Agency: Venables, Bell & Partners San Francisco
AGENCY: North Kingdom / Los Angeles + Edelman / San Francisco + Starcom MediaVest Group / Chicago
Client: Rei
CLIENT REI
TITLE #OptOutside
Agency Producer Jake Grand
Art Director Avery Oldfield
Copywriter Adam Wolinsky
Creative Director Lee Einhorn
Design Director Jarrett Carr
Designer Nicola Broderick
Digital Development Director Jeff Teicher
Digital Producer Adela Chung

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