Samsung Digital, Case study Look At Me by Cheil Seoul

Look At Me
The Digital Advert titled Look At Me was done by Cheil Seoul advertising agency for Samsung in South Korea. It was released in May 2015.

Samsung: Look At Me

Brand
Released
May 2015
Posted
May 2015
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Producer
Art Director
Director
Production Agency

Awards:

Cannes Lions, 2015
MOBILEMOBILE APPLICATIONS: CORPORATE IMAGE & COMMUNICATIONBRONZE
MOBILECRAFT: UTILITYSILVER
PRPR: DIGITAL & SOCIAL: USE OF DIGITAL PLATFORMSSILVER
CYBERWEB CAMPAIGN: OTHER CONSUMER PRODUCTS (INCLUDING DURABLE GOODS)GOLD
CANNES LIONS HEALTH 2015
PHARMAB: COMMUNICATIONS TO NON-HEALTHCARE PROFESSIONALS: EDUCATION & SERVICESSILVER
Ad Stars Awards, 2015
InteractiveProduct & ServiceSilver
PromotionProduct & ServiceBronze
PRPractices & SpecialismSilver
MobileMobile applications / Mobile gamesSilver
Clio Awards 2015
DirectProduct/Service: DigitalBronze
Engagement/ExperientialProduct/Service: OtherBronze
DigitalProduct/Service: AppsSilver
Spikes Asia, 2015
DigitalCraft: User ExperienceSilver Spike
MobileCraft: User ExperienceGold Spike
DigitalWeb Campaigns: Other Consumer Products (Incl. Durable Goods)Silver Spike
DirectDirect Marketing: Digital & Social: Use of Other Digital Solutions in a Direct Marketing CampaignBronze Spike
HealthcarePharma: Education & Services aimed at Non-Healthcare ProfessionalsGold Spike
MediaMedia: Digital & Social: Use of Mobile DevicesSilver Spike
MobileMobile Applications: ServicesGrand Prix
MobileUse of Technology: Innovative Technology for MobileSilver Spike
PRPR: Practices & Specialisms: Corporate ResponsibilityGrand Prix
PRPR: Product & Service: Consumer Products (incl. durable goods)Silver Spike
PRPR: Digital & Social: Use of Digital in a PR campaignSilver Spike
Promo & ActivationPromo & Activation: Digital & Social: Use of Other Digital Solutions in a Promotional CampaignBronze Spike

Credits & Description:

Advertiser: SAMSUNG ELECTRONICS
Agency: CHEIL WORLDWIDE
Geo: South Korea
Copywriter: Adrian Sim(Cheil Worldwide)
Project Manager: Chris Seongwook Kim(Cheil Worldwide)
Producer: Hyukjun Lee(Breakfast Film)
Executive Producer: Jed Park(Breakfast Film)
Account Executive: Jongbin Lee(Cheil Worldwide)
Art Director: Joohee Lee(Cheil Worldwide)
Director: Sean Yoo(Breakfast Film)
Copywriter: Songha Lee(Cheil Worldwide)
Account Executive: ...

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