T-Mobile: Sea Hero Quest, 3

Credits & Description:

Product and services: Deutsche Telekom
Registrant: Saatchi&Saatchi Macedonia
Country: MACEDONIA
Brand name: Sea Hero Quest
Advertising agency, city: Saatchi&Saatchi Macedonija, Skopje
Designer: Bruno di Lucca Goncalves, Daniel Reeve, Barbara Gaiarim, Daniel Gomes, Aleksadar Jakovlev, Bisera Mihajlovska, Dijana Dimitrievska
Client account director manager: Clare Shaw
Director: Bibo Bergeron, BUF
Art Director: Will John, Franki Goodwin
Executive Creative Director: Jason Romeyko, Vasilije Corluka, Rob Potts, Andy Jex
Creative director: Will John, Franki Gododwin, Matt Hyde, Glitchers
Account Director / Manager: Sam Grishchotti, Amie Mills, Jelena Vekic, Matilda Johnes and Marta Jales
Media director manager: Evan Depko, Andreea Milea, BEate Czakon, Kari Jackson-Kloenther
PR director: Ben Robinson, Lucy Boyd
Strategic planner strategist: Charlie Brenninkmeijer, Jimmy Elston
Copywriter: Rob Watts
Production Company: BUF / Grand Central Studios/ Unit Media/ Glitchers
Other credits: Sonja Wessel, Daniel Jäger Deutsche Telekom
Creative idea explanation:
50 million people worldwide suffer from dementia. With traditional research lacking behind, scientists need a new way of quickly obtaining data from every culture, age and gender. Because Deutsche Telekom believes that memories should be shared not lost, we created Sea Hero Quest, the first mobile game where anyone can help scientists fight dementia. The addictive game gathers data about the players' orientation behavior and thus provides a database that creates world’s largest crowd-sourced benchmark for human navigation. Launched in 16 languages simultaneously, 2 million downloads were generated in 2 months and forever changed the way scientific research is done.