Festival of Media Global Awards 2016 | ||
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MEDIA | Best Communications Strategy | Bronze |
BRAND: Sky Sports
BRAND OWNER: Sky
CATEGORY: Publishing & Broadcasting
REGION: United Kingdom
DATE: July - August 2015
AGENCY: MediaCom
MEDIA CHANNEL: Digital,Mobile,Online,Out-of-Home,Print
Insight
With Champions League rights moving from Sky Sports to BT Sport, MediaCom anticipated a huge increase in media spend from the competition. Sky Sports has exclusive rights to the best domestic football with the Barclays Premier League, both in terms of ...