Skylink: 1 Mb Campaign [image] 5

Credits & Description:

Client: Skylink
Product (Service): High Speed Internet Access For Remote Areas
Agency: Marvelous Moscow, Russia
Entrant: Marvelous Moscow, Russia
Idea Creation: Marvelous Moscow, Russia
Media Placement: Marvelous Moscow, Russia
Pr: Marvelous Moscow, Russia
Production: Marvelous Moscow, Russia
CCO: Artem Sinyavskiy (Marvelous Llc)
Creative Group Head: Marat Shakirov (Marvelous Llc)
Strategy: Bulat Aypov (Marvelous Llc)
Group Account Director: Julia Narkevich (Marvelous Llc)
Copywriter: Misha Snopov (Marvelous Llc)
Synopsys:
The Campaign
We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!
Creative Execution
We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!
- We gathered a database of 4 million potential customers
- Every 10th website visitor contacted our call center
- Number of applications for the installation of the equipment has tripled!
We gathered a database of potential customers by creating a special algorithm, which gathered info about low-speed users, their locations and session duration and then compressed the whole campaign in terms of file size using ASCII symbols instead of images!