F.A.T. Blocker. The Filter Against Temptations from Smart Fit, the biggest gym of Latin America. A plugin that blocks the most caloric ads of the internet.
Media: Interactive
Category: Health & safety
Client: Smart Fit
Agency: MullenLowe Brasil
Country: Brazil
Executive Creative Director: José Henrique Borghi
Creative Director: Eduardo Salles
Creative Director: Gilmar Pinna
Art Director: Luiz Cesar Faria Júnior (Steve)
Art Director: Fábio Nunes
Copywriter: Eduardo Salles
Copywriter: Henrique Louzada (Bill)
Production company: Cine Cinematográfica
Production company: Onesight
Strategist: Rosana Ribeiro
Strategist: Camila Antunes
Strategist: Kassia Ferreira
Digital Project Manager: Gabriel Antoniolli
Account Director: Robert Filshill
Planner: Ana Luiza Santos
Agency Producer: Guto Lins
Head of Projects: Patrícia Venturini
Account manager: Caroline Paulino
Client: Renata Ramos
Client: Leonardo Cirino