Smart Communications Digital TXTBKS by DDB Manila

TXTBKS
The Digital Advert titled TXTBKS was done by DDB Manila advertising agency for subbrand: SMART PUBLIC AFFAIRS (brand: Smart Communications) in Philippines. It was released in May 2013.
Advertising campaign for Smart Communications

Smart Communications: TXTBKS

Brand
SMART PUBLIC AFFAIRS  (Smart Communications)
Media
Digital
Released
May 2013
Posted
May 2013
Market
Philippines
Industry
Business equipment & services, Corporate Image
Agency
DDB Manila
Art Director
Buboy Paguio
Art Director
Biboy Royong
Copywriter
Aste Gutierrez
Associate Creative Director
Aste Gutierrez
Account Supervisor
Alex Syfu
Producer
Carlo Perlas
Editor
Melo Samson
Executive Creative Director
Eugene U. Demata

Awards:

Cannes Lions 2013
Mobile LionsMessaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile EmailGrand Prix
AD STARS 2013
Public Service AdvertisingEducationGrand Prix of the Year
Public Service AdvertisingEducationGrand Prix
MobileFinance/ServicesGrand Prix
Spikes Asia 2013
DirectConsumer ServicesGrand Prix
DirectBest Use of Other Digital Platforms in a Direct CampaignGold
OutdoorSmall Scale Special SolutionsGold
Epica Awards 2013
Media InnovationMobile CommunicationsSILVER
AME Awards, 2014
use of mediummobile / cellular / hand-held deviceGrand Award
use of mediummobile / cellular / hand-held deviceAME Platinum Trophy
use of mediummobile / cellular / hand-held deviceAME Gold Medallion
social benefitcivic / social educationAME Gold Medallion
One Show 2014
InteractiveMobile Applications/Sites / Public Service/Non-ProfitSilver Pencil

Credits & Description:

Type of entry: Messaging Campaigns, including SMS, MMS and Mobile
Category: Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email
Advertiser: SMART COMMUNICATIONS
Product/Service: SMART PUBLIC AFFAIRS
Agency: DDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Chief Creative Officer: Merlee Jayme (DDB DM9JaymeSyfu / Digit)
Executive Creative Director: Eugene Demata (DDB DM9JaymeSyfu / Digit)
Associate ...

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