Client: SPPRO MAQUILLAJE PROFESIONAL
Advertising Agency: Mullenlowe ssp3, Bogotá, Colombia
Production: Pivote
Chief Creative Officer: Jaime Duque
Creative Director: Jhonnathan Trivino
Creative Director: Leonardo Jimenez
Copywriter: Paula Lizarazo
Art Director: Daniel Ramos
Art Director: Paula Gonzalez
Art Director: Anderson Alvarez
Country: Colombia
Published: October 2020
Synopsis:
Wayúu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history.