Client: Spotify
Agency: Twiga
Advertising Agency: Twiga Digital Ukraine, Kyiv, Ukraine
Creative Director: Vitalii Kapustian
Country: Ukraine
Published: August 2020
Synopsis:
This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi's music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it.