Swedish Tourist Association/ Stf Digital, Case study The Swedish Number [video] 2 by Ingo Stockholm
The Digital Advert titled The Swedish Number [video] 2
was done by Ingo Stockholm advertising agency for Swedish Tourist Association/ Stf in Sweden. It was released in Mar 2016.
Swedish Tourist Association/ Stf: The Swedish Number [video] 2
Media
Released
March 2016
Posted
March 2016
Market
Agency
Creative Director
Art Director
Copywriter
Awards:
| One Show 2017 | ||
|---|---|---|
| Direct Marketing | - | Best in Direct Marketing |
| Mobile | - | Best in Mobile |
| Direct Marketing | Digital: Websites, Mobile, & Banners | Gold |
| Mobile | Mobile Advertising | Gold |
| Branded Entertainment | User-generated Content | Silver |
| Direct Marketing | Innovation In Direct | Gold |
| Direct Marketing | Digital: Social Media & Viral Marketing | Gold |
| Mobile | Innovation In Mobile | Bronze |
| LIA 2016 | ||
| Integration | - | Gold Winner |
| Non-Traditional | Branded Content | Gold Winner |
| Digital | Travel | Silver Winner |
| Non-Traditional | Travel | Gold Winner |
| The NEW | Brand Experience | Gold Winner |
| Clio Awards 2016 | ||
| Direct | Product/Service: Digital/Mobile | Gold |
| Engagement/Experiential | Product/Service: Ambient | Bronze |
| Innovation | Product/Service: Medium Innovation | Gold |
| Epica Awards 2016 | ||
| Consumer Direct | Consumer Direct | Gold |
| Public Relations | Public Relations | Gold |
| Online Campaigns - Consumer Services & Household | Online Campaigns - Consumer Services & Household | Silver |
| D&AD Impact 2016 | ||
| Government Engagement | - | Graphite Pencil |
| Eurobest Awards 2016 | ||
| Media | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Bronze Eurobest |
| PR | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Gold Eurobest |
| Promo & Activation | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Grand Prix |
| Direct | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Grand Prix |
| Mobile | Technology: Connected Devices | Grand Prix |
| PR | Digital & Social: Co-creation & User Generated Content | Grand Prix |
| Direct | Digital & Social: Co-creation & User Generated Content | Silver Eurobest |
| Entertainment | Entertainment: Live Brand Experience | Gold Eurobest |
| Mobile | Use Of Mobile: Social For Mobile | Silver Eurobest |
| Entertainment | Entertainment: User Generated Content | Silver Eurobest |
| Mobile | Campaign: Integrated Mobile Campaigns | Silver Eurobest |
| PR | Practices & Specialisms: Brand Voice & Strategic Storytelling | Bronze Eurobest |
| Direct | Strategy: Acquisitions | Bronze Eurobest |
| D&AD 2017 | ||
| Direct | Direct Innovation | Black Pencil |
| Integrated & Collaborative | Innovative Media | Yellow Pencil |
| Branded Content & Entertainment | User Generated | Wood Pencil |
| Branded Content & Entertainment | Live Experience | Graphite Pencil |
| Digital Marketing | Tactical Digital Marketing | Wood Pencil |
| Direct | Direct Acquisition & Retention | Yellow Pencil |
| Media | Use of Direct | Yellow Pencil |
| PR | Use of Media Relations | Graphite Pencil |
| PR | Multi-Market Campaign | Graphite Pencil |
| Euro Effie Awards 2017 | ||
| Brand Experience | - | Gold |
| Small Budget | - | Silver |
| Leisure & Entertainment | - | Silver |
Credits & Description:
Brand: Swedish Tourist Association
Product/Service: Digital/Mobile
Entrant Company: Ingo
Agency Network: Ingo, Stockholm
Creative Agency: Ingo Stockholm, Stockholm
Other: Grey Pr, New York
Other: Cohn & Wolfe, Stockholm
Creative Director/Executive Creative Director: Björn Ståhl (INGO)
Account Executive: Joachim
Copywriter: Magnus Ivansson (INGO)
Art Director: Gustav Westman (INGO)
Planner: Julia
Description of the Project: <...
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