Tata Digital, Case study Racemo by Jack in the Box
The Digital Advert titled Racemo
was done by Jack in the Box advertising agency for Tata in India. It was released in Mar 2017.
Tata: Racemo
Brand
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Credits & Description:
On the 7th of March, TAMO, TATA Motors’ sub-brand, launched RACEMO, a two-seater, fully connected, sports coupe at the 87th Geneva International Motor Show. This car got the entire auto world to sit up and take notice, for the way it looked and what it could do. Meanwhile, in the digital sphere, Jack in the Box Worldwide in collaboration with TAMO launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch.
Media: Web Film
Category: Automotive
Clien...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
