Tesco Digital The Freshest Tesco, 3 by Vaculik Advertising

The Freshest Tesco, 3
The Digital Advert titled The Freshest Tesco, 3 was done by Vaculik Advertising advertising agency for Tesco in Slovakia. It was released in Mar 2015.
Advertising campaign for Tesco

Tesco: The Freshest Tesco, 3

Brand
Tesco
Media
Digital
Released
March 2015
Posted
March 2015
Market
Slovakia
Industry
Supermarkets
Agency
Vaculik Advertising
Art Director
Jakub Gerhardt
Copywriter
Petra Števonková
Creative Director
Boyo Dohnal
Copywriter
Lenka Ďurkovičová
Copywriter
Kristína Karabinošová
Art Director
Tomáš Krajčik

Awards:

Golden Hammer 2016
CampaignsIntegrated Digital CampaignsDiploma

Credits & Description:

Entrant Agency: Made By Vaculik
Client: Tesco
Brand: Tesco
Product/service: Retail
Release Date: 23.03.2015
Advertising Agency: Made By Vaculik
Creative Director: Boyo Dohnal
Strategy Director: Lukáš Švaro
Copywriter: Petra Števonková
Copywriter: Lenka Ďurkovičová
Copywriter: Kristína Karabinošová
Art Director: Jakub Gerhardt
Art Director: Tomáš Krajčik
Account Manager: Pavol Schejbal
The task promote the freshness of fruits and vegetables available at Tesco. All grocery chains communicate this through flawless photos of fruits and veggies. We took a different approach.We used the potential of live stream to the fullest via Facebook. People left their freshest messages via the stream counted sheep at night guessed fresh proverbs got hints, and enjoyed the Live Reality Show.More than 120,000 visitors on the web site.