The Automobile Club Of Romania: Bear Ride

Credits & Description:

Brand: Automobile Club of Romania
Media: Online
Category: Public Interest, NGO
Agency: Publicis
Geo: Romania
Automobile Club of Romania: Bear Ride
“Bear Ride“ is the first anti-boredom game for road trips that teaches kids traffic rules and actively involves them in road safety. When activated in a moving vehicle, the game is directly influenced by the real speed of the car, through GPS. The main character in the game lets the kid know when the real-life legal speed has been exceeded, and asks him/her to tell the driver to slow down instantly. If the driver doesn’t reduce speed immediately, the kid loses points and the game ends abruptly. This way, kids can influence the road behavior of their parents, becoming true copilots. And, most importantly, they learn that excessive speeding is never a good thing.
http://plimba-ursul.ro/en/
Advertising Agency: Publicis, Romania