The Economist: The 10 Second Summary

Credits & Description:

Agency: Proximity London Ltd
Brand: The Economist
Advertising Agency: Proximity London
Agency Producer: Shahin Ali
Production Company: Proximity London
Executive Creative Director(s): John Treacy
Creative Director: Rob Kavanagh
Creatives: Fran Perillo, Tris Sellen, Rob Kavanagh
Digital Agency: Proximity London
Designer(s): Adrian Kilkenny
Others Associated And Title: James Dyer, Mark Cripps, Mark Beard, Holly Donahue, Steve Lok, Um London
Description (in 100 Words Or Fewer): The Best Way To Get A Taste Of The Diversity And Wit Of An Economist Article Is Simply To Start Reading One. But How Do You Deliver Content Within The Confines Of A Basic Mpu And A 50k File Size? You Do It With A Compelling New Blipvert-style Advertising Format. The 10 Second Summary Drives Subscription By Turning The Simplest Display Space Into A Moving Shop Window For The Economists World.