The Economist Digital The Economist World Cup by Proximity London
The Digital Advert titled The Economist World Cup
was done by Proximity London advertising agency for The Economist in United Kingdom. It was released in Jun 2018.
The Economist: The Economist World Cup
Brand
Media
Released
June 2018
Posted
May 2020
Market
Industry
Agency
Awards:
| Caples Awards 2019 | ||
|---|---|---|
| Digital B to C | - | Bronze |
| Integrated | - | Bronze |
Credits & Description:
Agency: Proximity London
Client: The Economist
Product: The Economist
Title: The Economist World Cup
Media: Integrated
Country: United Kingdom
Date Of Campaign: 14/06/18 - 15/07/18
Background:
The Economist is always at the heart of major global events, but the 2018 World Cup posed a particular challenge. We needed to make ourselves relevant to sports audiences who may never have considered The Economist previously.
Idea:
Comp...
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