Tottori Prefecture Western Region Promotion Council Digital, Case study Family Time Watch by Dentsu Inc. Tokyo

The Digital Advert titled Family Time Watch was done by Dentsu Inc. Tokyo advertising agency for Tottori Prefecture Western Region Promotion Council in Japan. It was released in Dec 2016.

Tottori Prefecture Western Region Promotion Council: Family Time Watch

Released
December 2016
Posted
December 2016
Market
Production Agency

Awards:

Ad Stars 2017
MobileProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesCrystal
PromotionProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesBronze

Credits & Description:

Brand: Tottori West
Agency: Dentsu Inc.
Synopsis:
Child-bearing is still regarded as women's role in Japan, and to sacrifice family life for jobs is regarded as a virtue. Most fathers in the urban area are spending much of their time in work and commuting, despite their wish to spend more time with family.

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